What CORE Is (and What It Isn’t)
CORE gets confused for software you’re supposed to figure out on your own.
It’s not.
CORE stands for Centralized Operations & Revenue Engine, and it’s designed for one purpose:
to give your business a clean, reliable system for handling leads, conversations, follow-up, and revenue—without you having to build it yourself.
CORE is a managed system
You don’t “log in and start configuring CORE.”
When you purchase CORE, here’s how it actually works:
- You’re connected with an EdgeMax partner who handles the sale and intake
- That intake captures how your business operates—leads, follow-up, team structure
- EdgeMax support uses that intake to configure CORE for you
The partner does not build or customize CORE.
They simply make sure the right information is collected so the system can be deployed correctly.
What CORE is
- A centralized operating system for sales and communication
- A clean pipeline built around how your business actually works
- Automated follow-up via text and email
- Campaigns and workflows configured by EdgeMax
- Ongoing support from a team that knows the system inside and out
What CORE isn’t
- A self-serve CRM
- A tool you’re expected to engineer
- A collection of disconnected features
- A one-time setup with no support
CORE removes the “software setup phase” entirely.
Where EdgeAssist fits
CORE also includes EdgeAssist, which surfaces smart message suggestions while your team is communicating—helping responses stay fast, consistent, and professional.
EdgeAssist doesn’t replace your team.
It reduces friction when it matters most.
The goal of CORE
CORE isn’t about giving you more tools.
It’s about giving you structure first, then automation.
If you’ve ever felt like your systems were:
- half-configured
- underused
- or too complex to maintain
CORE was built to solve that.